
MMA Manager 2: Ultimate Fight
Released:
Jun 27, 2022
Studio:
FunRock Studio
Platform:
Mobile (Android & iOS)
Tools Used:
Unity, Microsoft Excel & Word, Photoshop
Duration:
4 months
Role:
Game Designer and Narrative Designer
Overview
MMA Manager 2 is a F2P sports manager mobile game, where you take on the role of an MMA manager to build your own gym, recruit and train MMA fighters, and use them to join fights to win MMA titles.




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I joined the MMA Manager 2: Ultimate Fight team as a Game Designer during the latter stage of the game's development at FunRock before the global launch.
My duties included:
• Designed a narrative-driven progression system powering onboarding and feature unlocks, increasing 30-day retention by 50% (1.8% → 2.7%).
• Designed and balanced VIP monetization system, increasing payer conversion by 52% (2.38% → 3.61%).
• Owned tutorial and onboarding design, structuring feature rollout through progression systems to improve player retention and reduce early churn.
• Created narrative content (characters, worldbuilding, dialogue), ensuring a cohesive voice across progression systems and player experience.
• Designed quest systems and reward structures, pacing progression to sustain player motivation and reinforce long-term engagement.
• Wrote art concepts and narrative assets for chapter cards and cutscenes, supporting content production and narrative consistency.
• Redesigned ranked mode systems, improving competitive balance and overall player experience.
• Balanced and tuned game economy and reward systems, ensuring sustainable progression and retention.

